In spite of economic slump, domestic drug makers' advertising expenditures increased last year.
A recent data from Healthkoreanews says that among 43 domestic drug makers, 25 drug makers' advertising expenditures increased, while 16 drug makers' advertising expenditures decreased last year.
And their total advertising expenditures (235.9 billion won) showed a 31.9 % increase, compared with 228.6 billion won in 2007.
Yungin's advertising expenditure recorded the highest increasing rate, coming to 6.7 billion won, up 412 % from the previous year's 1.3 billion won.
Chong Kun Dang. Wooridulls, Hanseo, Myungmoon and Shinpoong followed in the rear.
And it was Dong-A that spended the greatest expenditure (36.3 bllion won) on advertising among the 43 domesitic drug makers. <헬스코리아뉴스>